WPS Health Insurance

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Founded in 1946, WPS is Wisconsin's leading not-for-profit health insurer, offering affordable individual health insurance, family health insurance, high-deductible health plans, and short-term health insurance, as well as flexible and affordable group plans and cost-effective benefit plan administration for businesses.

In the second half of the 1940s, Wisconsin residents faced a variety of challenges. World War II had ended and soldiers were returning home to the U.S. and starting families. However, people were faced with shortages of jobs, housing, food, and materials.

On top of these troubles, Wisconsin residents were struggling to pay for necessary health care. In response, the State Medical Society developed a low-cost insurance product, called the Wisconsin Plan, which permitted Wisconsin residents to budget the costs of health care. In 1946, the Medical Society established Wisconsin Physicians Service (WPS) to market and administer the plan.

There have been many changes over the years since then, but affordable health care is still among people's top concerns. Big programs were added, like Medicare, Medicaid, TRICARE, and now the Affordable Care Act. Different types of health plans were created, from HMOs to PPOs to point-of-service plans. Through it all, WPS was always at the forefront, offering flexible, cost-effective health plan solutions to the individual, small group, large group, and senior markets.

Today, more than 65 years later, WPS continues to lead by offering our members the stability, experience, and personalized service that have become our hallmark. WPS is one of the largest health benefits providers in the state. It remains Wisconsin's only not-for-profit insurer offering health plans statewide to the public and private sectors. With offices in Eau Claire, Green Bay, Madison, Milwaukee, and Wausau, we're deeply committed to this state and its citizens.

From traditional PPO plans and self-funded administration to consumer-driven options such as our HSA-qualified high-deductible, and HRA, WPS offers a broad array of health insurance plans to meet the needs of our group and individual customers.

In addition, more than 40,000 Wisconsin seniors have turned to us for supplemental insurance that helps them fill the gaps left by Medicare, and nearly 20,000 have enrolled in our Medicare Part D plan.

Plus, our comprehensive provider networks include the physicians, specialists, clinics, and hospitals across Wisconsin that our customers know and trust. We also offer national networks to cover out-of-state health care needs.