WPS Health Insurance

WPS Health Insurance, a Leading Provider of Individual Health Insurance, to Sponsor National Multiple Sclerosis Society's "Bike MS: Toyota Best Dam Bike Ride" 2011

Two-day fundraiser is expected to draw nearly 2,000 for a scenic three-county trek from Milwaukee to the WPS campus in Madison

MADISON, Wisconsin
July 29, 2011

WPS Health Insurance, Wisconsin's leading not-for-profit health insurer and provider of affordable individual health insurance, Medicare supplement plans, and group health insurance, is proud to sponsor the National Multiple Sclerosis Society-Wisconsin Chapter's Bike MS: TOYOTA Best Dam Bike Ride.

The two-day fundraiser takes place Saturday and Sunday, August 6–7. This year's event will feature a three-county ride from Waukesha County Technical College in Pewaukee to the WPS Health Insurance campus in Madison. Proceeds will support critical MS research and provide much-needed programs for Wisconsin residents with MS and their families.

"WPS is proud to be a partnering sponsor of this year's Bike MS. It is our pleasure to not only provide support for the Wisconsin Chapter of the National Multiple Sclerosis Society, but to participate in this event ourselves."

— Jim Riordan, President and CEO, WPS Health Insurance

Each year, Bike MS: TOYOTA Best Dam Bike Ride brings nearly 2,000 cyclists, family members, friends, and volunteers together to move toward a cure for MS–a chronic, often disabling disease of the central nervous system. This year, cyclists can choose to ride 62.5, 75, or 100 miles each day, and their efforts help to make an extraordinary difference in the lives of more than 10,000 children, women, and men in Wisconsin who live with MS.

In addition to sponsoring the event, WPS will be represented by its very own cycling team. "WPS Spokes Crew" is led by co-captains Paul Brazeau and Kerri Zastrow, and includes team members Douglas Peters and Kevin Zalnis. What's more, WPS employees will volunteer to work a rest stop on Saturday and the finish-line festivities at WPS on Sunday.

"Thank you to WPS Health Insurance for its partnering sponsorship," said Colleen Kalt, president and CEO of the National MS Society-Wisconsin Chapter. "WPS is one of Wisconsin's best; their corporate partnership and community leadership makes Wisconsin a great place to live, work, and ride! Together, we will bring an end to multiple sclerosis. With every mile our bikers ride, we move that much closer to a cure."

In support of Bike MS: TOYOTA Best Dam Bike Ride participants, the Society provides frequent, fully stocked rest stops, mechanical and medical support, lodging, meals and entertainment, a finish-line celebration, transportation, and more. The fee to enter is $40. Participants must pledge a minimum of $300 to receive their rider numbers, and they may continue to fundraise and be eligible for incentives until September 16.

This is the first year WPS has sponsored Bike MS: TOYOTA Best Dam Bike Ride. An active supporter of local community organizations, WPS has also partnered with United Way, The Salvation Army, Komen Madison Race for the Cure, VSA of Wisconsin, and many others.

For more information about Wisconsin's Bike MS: Best Dam Bike Ride, please visit the
Wisconsin's Bike MS: Best Dam Bike Ride website.

About the National MS Society
The National MS Society is a collective of passionate people dedicated to achieving a world free of multiple sclerosis. The Society funds cutting-edge research, drives change through advocacy, facilitates professional education, and provides programs and services that help people with MS and their families move their lives forward. The Wisconsin Chapter of the National Multiple Sclerosis Society proudly serves more than 10,000 residents diagnosed with MS, and those who love and care for them.

About WPS Health Insurance
Founded in 1946, WPS is Wisconsin's leading not-for-profit health insurer, offering affordable individual health insurance, family health insurance, high-deductible health plans, and short-term health insurance, as well as flexible and affordable group plans and cost-effective benefit plan administration for businesses. In addition, the WPS Medicare division administers Part A and B benefits for millions of seniors in multiple states, and the WPS TRICARE division serves millions more members of the U.S. military and their families. In 2010 and 2011, WPS was recognized by the international Ethisphere® Institute as one of the World's Most Ethical Companies, and is the only health insurance company to earn this distinction. For more information about WPS Health Insurance, visit http://www.wpsic.com.