29th annual fundraiser will draw nearly 2,000 cyclists and volunteers for a scenic trek from Milwaukee to the WPS campus in Madison
July 30, 2012
WPS Health Insurance, Wisconsin's leading not-for-profit health insurer and provider of affordable group and individual health insurance, is proud to once again sponsor the National Multiple Sclerosis Society-Wisconsin Chapter's Bike MS: TOYOTA Best Dam Bike Ride. The two-day fundraiser takes place Saturday and Sunday, August 4–5. This year's event will feature a three-county ride from Waukesha County Technical College in Pewaukee to the WPS Health Insurance campus in Madison. Proceeds will support critical MS research and provide much-needed programs and services for Wisconsin residents with MS and their families.
"WPS is once again proud to be a partnering sponsor of this year's Best Dam Bike Ride," said Mike Hamerlik, president and chief executive officer of WPS. "It is our pleasure to support the Wisconsin Chapter of the National Multiple Sclerosis Society, and everyone whose lives are touched by this outstanding organization."
Each year, Bike MS: TOYOTA Best Dam Bike Ride brings nearly 2,000 cyclists, family members, friends, and volunteers together to move toward a cure for MS—a chronic, often disabling disease of the central nervous system. This year, cyclists can choose to ride a 50-, 75-, or 100-mile route each day, as well as a new 25-mile, one-day route on Saturday. Their efforts help to make an extraordinary difference in the lives of more than 10,000 children, women, and men in Wisconsin who live with MS.
In addition to sponsoring the event, WPS will once again be represented by its very own cycling team. "WPS Spokes Crew" is led by co-captains Kerri Zastrow and Paul Brazeau, and includes team members Douglas Peters, Kevin Zalnis, David Lyons, Carlo Younger, and Kathy Muhs.
"We thank WPS Health Insurance for its partnering sponsorship," said Colleen Kalt, president and CEO of the National MS Society-Wisconsin Chapter. "WPS continues to be a terrific partner in our efforts to end multiple sclerosis. With every mile our bikers ride, we move closer to a cure."
In support of Bike MS: TOYOTA Best Dam Bike Ride participants, the Society provides frequent, fully stocked rest stops, mechanical and medical support, lodging, meals and entertainment, a finish-line celebration, transportation, and more. The fee to enter is $40. Participants must pledge a minimum of $300 to receive their rider numbers, and they may continue to fundraise and be eligible for incentives until September 16.
This is the second year WPS has sponsored Bike MS: TOYOTA Best Dam Bike Ride. An active supporter of local community organizations, WPS has also partnered with United Way, The Salvation Army, Komen Madison Race for the Cure, VSA Wisconsin, and many others.
For more information about Bike MS: TOYOTA Best Dam Bike Ride 2012 and how to register, please visit
"WPS is once again proud to be a partnering sponsor of this year's Best Dam Bike Ride."— Mike Hamerlik, president and chief executive officer of WPS
About the National MS Society
The National MS Society is a collective of passionate people dedicated to achieving a world free of multiple sclerosis. The Society funds cutting-edge research, drives change through advocacy, facilitates professional education, and provides programs and services that help people with MS and their families move their lives forward. The Wisconsin Chapter of the National Multiple Sclerosis Society proudly serves more than 10,000 residents diagnosed with MS, and those who love and care for them.
About WPS Health Insurance
Founded in 1946, WPS is Wisconsin's leading not-for-profit health insurer, offering affordable individual health insurance, family health insurance, high-deductible health plans, and short-term health insurance, as well as flexible and affordable group plans and cost-effective benefit plan administration for businesses. The WPS Medicare division administers Part A and B benefits for millions of seniors in multiple states, and the WPS TRICARE division serves millions more members of the U.S. military and their families. In 2012, the international Ethisphere® Institute named WPS one of the World's Most Ethical Companies for the third straight year. WPS is the only health insurance company to earn this distinction multiple times. For more information about WPS Health Insurance, visit www.wpsic.com.