WPS Health Insurance

WPS Alternative Choice plan gives
Wisconsin residents more options

New health insurance plan offers coverage ranging from 30 to 364 days



MADISON, Wis. - December 19, 2013

WPS is launching a new short-term health insurance plan called WPS Alternative Choice, which is tailored for individuals and families in transition or those waiting to see how health care reform works out. Coverage is available starting Jan. 1.

This policy, which has been approved by the Wisconsin Office of the Commissioner of Insurance, may not satisfy the individual mandate requirement under the health reform law. However, it does offer comprehensive medical and hospital benefits to provide a low-cost alternative for interim insurance.

The plan is designed for people who are:

  • Looking for an alternative to health care reform plans.
  • Recent college graduates.
  • Part-time or temporary employees.
  • Between jobs and looking for an affordable alternative to COBRA.
  • Newly employed and waiting for health benefits to begin.
  • Recently retired and waiting for Medicare eligibility.

“Alternative Choice is a great, lower-cost plan for people with short-term gaps in coverage or those who want to take additional time to assess their options under the health care reform law,” said Jim Baird, vice president of individual sales.

WPS Alternative Choice offers coverage period options of 30 to 364 days, or two back-to-back six-month policies. (Members choosing back-to-back policies will avoid additional underwriting, and the pre-existing condition exclusion on the second six-month policy will not include any newly diagnosed conditions, symptoms, or treatment incurred during the first six-month policy. Back-to-back six-month policies must have a Jan. 1 effective date.)

WPS Alternative Choice replaces the WPS Instant Protection Plan and is only available for Wisconsin residents.

For more details on Alternative Choice, contact your local agent or call a WPS representative directly at 800-236-1448.

About WPS
Founded in 1946, WPS is Wisconsin’s leading not-for-profit health insurer, offering affordable individual health insurance, family health insurance, high-deductible health insurance, and short-term health plans, as well as flexible and affordable group plans and cost-effective benefit plan administration for businesses. The WPS Medicare division administers Part A and B benefits for millions of seniors in multiple states, and the WPS TRICARE division serves millions more members of the U.S. military and their families. In 2013, the international Ethisphere® Institute named WPS one of the World’s Most Ethical Companies for the fourth straight year. WPS is the only health insurance company to earn this distinction four times. For more information about WPS, visit www.wpsic.com.