Frequently asked questions about new WPS brand
What is a brand refresh?
Every so often, it’s important to update your look. You might update your wardrobe, change your hairstyle, or switch up the accessories you wear. Companies do this, too. WPS has a bold, new look and logo. But rest assured, while these things have changed, our commitment to doing things the right way remains stronger than ever.
Why is the WPS brand being refreshed??
The purpose of the brand refresh is to help modernize the brand and support the growth goals of WPS. Many competitors have developed a similar look, so we are breaking out of that sea of sameness.
What elements of the brand will change?
The logo, colors, typefaces, and other visual elements are being updated. All WPS lines of business will now be referred to as WPS, a health solutions company. Our commitment to our customers will never change—WPS continues to treat those we serve with compassion.
What is the timeline for the brand refresh?
For a while, both logos will be seen. The majority of the brand updates should be completed in the next few months starting with the Annual Enrollment Period for Medicare advertising for our Medicare supplement insurance.
Will health insurance members be receiving new ID cards?
New ID cards will not be issued to existing members at this time. New members will receive ID cards with the new logo starting in the next few months.
Has WPS been acquired by another competing company?
No, WPS is still the same company. Our bold, new look reaffirms our commitment to those we serve, sets us up for future growth, and builds on our history of innovation and compassion.
Will you need to update my personal information?
No, we will not. Be on the lookout for scams or phishing attempts that try to gain your personal information. WPS will not email you to update any information as a result of this brand transition.
